A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
By charging high prices on concessions, exhibition houses are able to keep ticket prices lower, which allows more people to enjoy the silver-screen experience.
How much money do movie theaters make from concessions?
SmartMoney reports on just how much the theaters make at the concession stand: Of each dollar spent there, roughly 85 cents is profit, says Warren Miller, a senior equity analyst for Morningstar who tracks the theater chains.
How much do movie concessions cost?
AMC Concession Prices
|1 Large Popcorn + 1 Large Drink||$14.59|
|1 Large Popcorn + 2 Large Drinks||$20.79|
|1 Movie Nachos + 1 Large Drink||$13.09|
|Kidspack (Kid’s popcorn, drink, Frooti Tooti)||$6.89 – $9.59|
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What is the markup on popcorn in movie theaters?
Movie theater popcorn: 1,275% markup
Theaters know that viewers will pay more for movie snacks, so they hike the prices up: A bag of popcorn that costs 37 cents to make can easily sell for $5.
Can you go to the movie theater just to buy popcorn?
Can I go to a movie theater, buy popcorn, and leave? If the concession stand is outside of the ticket checker area, you could, but that is pretty rare nowadays. Its also getting common for tickets to be sold at the main snack sales, rather than a separate sales point.